Environment analysis: the reality check for your product
The biggest challenge comes when the product is done and ready: now it has to prevail against the competition at the POS. But what kind of POS is that? What do consumers expect? What are the codes of the product category and how can they be broken to differentiate oneself?
Our design process includes comprehensive environmental analyses. This way, we ensure products and shelves that withstand every reality check right from the start.