Do you know what makes your packaging design successful? We have the answers!

How does my product stand out more on the shelf?

Who is not seen does not get bought. Our design makes for an impressive appearance – and transforms wallflowers into superstars.

How do I make sure my design sells better?

Packaging design is advertising that pays off right away. Our Insight Packaging uses insights into what really drives consumers. This is how we develop and design packaging that is not only eye-catching but also sells well.

How does my product prevail against the competition?

The reality of the shelf is the touchstone of every pack design. With detailed competitor analyzes and permanent market observation, we lay the foundation for a differentiating design language and strong block formation, which prevails in the shelf environment.

Does my pack give you quick orientation?

Does the shape of your pack set the right category signals? Does it provide all the information that is crucial for the purchase? We combine the latest scientific knowledge with years of experience and give your packages the most attractive form for your buyers.

Does my product add enough value compared to private labels?

Today, private labels are putting massive pressure on brands – not only in terms of price, but also in appearance. We ensure that your brand not only convinces qualitatively, but also communicates its added value via the packaging aggressively.

How do I inspire new customers without scaring away old ones?

Real classics never go out of style – they keep reinventing themselves. We know the needs of modern target groups and combine them with current design trends to packaging that inspires today's consumers.

Is my brand logo still up-to-date and attractive?

A good logo is more than just a sign – it sets the tone for the brand. Therefore, before we design, we identify true brand values in DNA workshops, creating logos that survive over time - and can adapt to the zeitgeist without losing recognition value.

Is my assortment optimally positioned?

Organically grown assortments need structure. We ensure that different target groups are optimally addressed and product gaps are filled with innovations: with the right assortment strategy, based on many years of experience, trends and the latest market research.

Insight Packaging

Based on well-founded consumer- and shopper-insights, we develop designs that make brands and products successful.

Our Services

1

Insights

Good design meets real needs and is based on deep insights. That is why we cooperate with leading market research institutes – both nationally and internationally.

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2

Environment analysis

Competitors, sales channels, shopper behavior, POS situation – our environment analyzes form the basis for designs that prevail.

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3

Strategy

Whether product launch or brand reload: no design without a clearly defined goal. We create the strategic foundations for a successful design.

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4

Name development

We develop names for products and brands that give consumers orientation and stick in the mind.

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5

Logo development

Our logos express the brand character and ensure recognition. This is how we give brands an unmistakable face.

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6

Packaging design

We design packages that impress consumers – and simply sell better.

Design Uplift
Brand relaunch in just 15 days for 15,000 euro.

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7

POS design

The POS is more than displays and shelf boxes. We bring structure into complex assortments and create highly attractive shelves. This is how we provide consumers with orientation and make brands fully accessible at the POS.

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8

Presentation in moving image

A new design also needs to be communicated – internally, to the trade and to the consumer.In our own moving image studio, we realize moving images from social media content to trade fair films and TV spots.

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9

Product development / innovation

For product innovations that are not only new but truly relevant, we use efficient methods such as design thinking processes and concept labs.

From insights to innovations
3 marketable ideas in just 3 weeks for 30,000 euro.

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10

CI and CD development

Brands live from their recognizability. Our CIs and CDs give their appearance both consistency and assertiveness – and ensure that they are experienced uniformly at all touchpoints.

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literature

We ensure that brands leave a lasting impression. For this, we design not only irresistible packaging, but also, for example, high quality print objects.

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JUST CONTACT US

WE LOOK FORWARD TO YOU

www.klosedetering.de
i.rais@klosedetering.de
040/325433-0