The mother whisperers at expopharm 2018

The expopharm in Munich is Europe’s largest pharmaceutical trade fair. Here, the pharmacy market informs itself about the most important innovations of companies from all areas of the pharmacy world.

The mother whisperers from KloseDetering are there: We visit the expopharm booth of our customer Humana and collect impressions of the represented Healthcare brands.

Of course, we also talk to health care professionals and pharmaceutical marketers about modern mothers’ marketing: What really moves the target group of mothers? How do modern mothers deal with health issues? And how can healthcare brands reach moms?

We look forward to good discussions and exciting days at the expopharm!

PS: How to communicate with doctors at eye level shows our Humana HCP campaign.