From experts for experts

How to communicate with doctors at eye level

The background

When it comes to baby food, parents often follow the advice of pediatricians and midwives. In order to convince consumers. Humana has to win over this purchase-critical group.

Our task

  • Development of an information campaign for healthcare professionals
  • Development of materials that help doctors and midwives with counseling
  • Build partnership with medics and midwives


Clear, factual, sound – our product literature provides clinics, paediatricians, and midwives with nutritional information that helps them with their day-to-day work.

Expert knowwwledge

Competently informed, one click at a time: Our website and newsletter for experts keep doctors and midwives up to date regarding the latest medical questions on the nutrition of infants and toddlers.

KloseDetering Werbeagentur Webdesign für Humana Health Care