Playful treat that inspires

Launch campaign for new product Prinzen Rolle Cremys

The background

Griesson de Beukelaer launches a new product: Prinzen Rolle Cremys. The playful treat is supposed to also excite more mature users for Prinzen Rolle.

Our task

Development of a TV campaign to introduce Prinzen Rolle Cremys and adaptation for the associated online campaign.

Prinzen Rolle Cremys TV ad makes you want to playfully enjoy

Crunchy biscuit full of delicate nut nougat spread: The new product Cremys is intended to make Prinzen Rolle even more attractive for more mature connoisseurs.

In our TV ad we appeal to their play instinct – because Prinzen Rolle Cremys is just perfect for crunching, flipping and dipping. Our commercial shows many different eating rituals. Sympathetic young people discover Prinzen Rolle Cremys – each in his own playful way. It becomes clear: You can enjoy the new Prinzen Rolle Cremys in any way you want.

Attractive moving image for online campaign

In addition to the 15" spot for TV and online there is a 7" version for television as well as a 6" version for social media. This is used as a bumper ad pre- and mid-roll on YouTube as well as for Facebook and Instagram. In addition, all variants include the new Prinzen Rolle sound logo developed by KloseDetering. Also, we develop online advertising for the accompanying online campaign, such as attractive pagekins.