Active to success

How innovative concepts gain market share

The background

KRÜGER's motto for 2017 is "The cocoa offensive": There are new opportunities in the growing market for chocolate specialties. We use them – with innovative concepts for even more enjoyable occasions.

Our task

The full program for three new products:

  • A positioning matching the assortment strategy
  • Name Development
  • Packaging Design
  • Sales and POS materials such as trading ads, sales folders and displays

Every cocoa fan his concept

Our concepts inspire the most diverse connoisseurs: from the sensuous break for the whole KRÜGER FAMILY to the young drinking chocolate to chill with for KRÜGER YOU to the exclusive chocolate treat for KRÜGER FINEST SELECTION.

KloseDetering Werbeagentur Relaunch Markenpositionierung krueger
KloseDetering Werbeagentur Relaunch Markenpositionierung krueger

Design to take hold of

Tasty, tasty and tasty: the shelf needs clear signals. Our packs convince with a fresh, modern look and highly appetizing illustrations that make the competition look dated.

KloseDetering Werbeagentur Relaunch Verpackungsdesign krueger Chill Out

Hello trade!

We seduce retail with convincing sales announcements and sales folders in the modern, delicious KRÜGER look. To do this, we support at the POS with attractive displays that no epicure will be able to avoid.