How an event turns dealers into partners

KloseDetering organizes WERKMEISTER trade event

Good morning, future: Under this motto, bed retailers from all over Germany met for the 2019 WERKMEISTER-Bettgeflüster (“Pillow Talk”) in Henstedt-Ulzburg. Fully supervised by KloseDetering, the trade event in the WERKMEISTER manufactory for good sleep was a complete success.

Success through partnership

The specialist for individual sleep systems seeks solidarity with retailers and wants to open up new perspectives for cooperation. Therefore, during the three-day-event, WERKMEISTER presented many good ideas for more customer frequency and sales above all. Also on show: a new POS concept for mattresses, slatted frames and pillows, as well as a completely new kind of modular slatted frame. The numerous marketing and sales-promotional measures, cooperation offers in the online and offline area as well as the innovative new product thrilled the present dealers.

Event management by agency

With professional event management we turned the dealer days into a success for all stakeholders. As WERKMEISTER’s agency, KloseDetering planned and accompanied the elaborate in-house event from the invitation to the follow-up event. We designed the event space, created numerous presentations, films and moving images. In addition, we developed and produced comprehensive accompanying materials such as displays, brochures, flyers and product sheets, as well as a large number of attractive goodies and give-aways. The moderation of the WERKMEISTER-Bettgeflüster was done by Henning Harfst.